CASE STUDIES / BIRTHSMARTER
CLIENT
Birthsmarter
INDUSTRY
Health Education
SERVICES
Brand Strategy, Brand Messaging, Identity Design
SUMMARY
The Power of Clarity: Birthsmarter's Success Story
Birthsmarter, founded by Ashley Brichter in 2019, is transforming the prenatal education space with empowering classes for expectant parents. While the brand had gained a loyal following, it lacked the professional refinement needed to resonate with a broader audience, particularly expectant fathers.
We refreshed the visual identity with a vibrant, inclusive color palette and streamlined typography, creating a modern yet approachable feel. Additionally, we refined the brand voice to be clear, relatable, and intellectual, appealing to conscientious couples seeking authentic, non-judgmental conversations about pregnancy.
"They just really nailed it!”
“We stayed true to Birthsmarter’s essence while making small tweaks that made the brand much more accessible. I felt supported by the team, knowing my priorities were always front and center, even when I wasn’t pushing them forward. There was so much bang for my buck!"
– Ashley Brichter
FOUNDER, BIRTHSMARTER